Branding, Motion Design

Teaser, an AI-powered dating app, came to me to request some motion help. Soon after, they pivoted to becoming an AI dating assistant and decided to go with the name “Mila”. Yeah- I know!! Anyways, because it is my name of course I had to give this the full motion-forward rebrand treatment.

Next, I got to designing Mila herself. I wanted her to look friendly and trust worthy but still cool and tech-y! She’s built initially as a volume object as my intention was to morph her head between suggested objects she’s speaking about like the example below!

I began by designing the logo and wordmark. Inspired by the “have you heard the goss??” eyeball emoji, I imbued the brand with a spunky attitude by giving those eyes a little flourish that can’t wait to tell you everything she knows.